Goldsmith Strategic Services / About Us

"Whether working with Caryn while I was at Citi or in my current position, her insightful analysis of very difficult target audiences, in complex fields, helps us to build better websites, and better products and services. She's someone I trust to quickly earn the respect of my internal clients; she's able to explain the results in a way that allows people to integrate knowledge into current and future decision-making. Simply put, she adds value and makes what we're doing better."

Anna M.
Former VP Asset Management, Citi
Dir. Product Strategy, Financial Services Information Provider

"As a focus group of one, I can tell you that working with Caryn is always a collaborative, informative and positive experience for everyone involved. Caryn doesn’t just ask the tough questions - she has the smarts to come up with the right answers."

Adam Kaufman
President, Chief Strategist
M1 Partnership

"I've worked with Caryn Goldsmith of GSS for the past six years. Her services extend our marketing department's capabilities. Yes, she can design and execute any marketing research that we need, but it's more than that: The strategic implications from her reports go beyond what others provide — she offers solutions or ways of thinking about a problem that competitive research firms wouldn't even concern themselves with. Moreover, she encourages us to call on her at any time, even if it's just to bounce a few new ideas around. Because of this, we view GSS as a valued partner."

"I've worked with Caryn Goldsmith often over the past 15 years. Whether it was doing brand equity research for a large petroleum company or concept and product testing in the restaurant arena, Caryn comes to each assignment with a fresh perspective, listening carefully to what I need, and delivering an exceptional quality product. Her focus really is on people, and that includes her clients. I value our association and the fact that I can trust her to always recommend what's right for us."

Ajay Prasad
President
Global Marketing Resources

"Caryn's assistance to Vicorp was exceptional in a few different ways. First, she assisted us in designing consumer research that was well targeted to answer the questions that we had defined. Secondly, she worked with us to interpret consumer responses in a meaningful manner. And, thirdly and perhaps most importantly, she assisted us in turning consumer information into actionable strategy."

Susan Hernandez
Hernandez Restaurant Marketing
Former Vice President, Marketing Vicorp Restaurants, Sizzler Restaurants, and IHOP Restaurants