I’m a marketing researcher.  So why this article from me?  I’m also a native Angeleno, who has lived with pollution stories all my life.  And I’m quite conscious of how much energy and other resources I use, always looking for ways to cut back further.  My only question is about why this new cement might take five years to come to market:  we can get drugs to market faster than that.  Are we doing all we can to support innovative companies such as these, particularly during these tougher economic times?

The urban jungle just got a bit greener and with nary the presence of a tree, thanks to UK-based start-up Novacem. The company has developed a “carbon-negative” cement that absorbs more greenhouse gases over its life cycle than it emits. If adopted on a wide scale, this innovation could  have a huge impact on the overall health of the environment, given that the annual production of conventional Portland cement is responsible for an estimated five percent of global CO2 emissions, more than the airline industry.

From psfk (http://tinyurl.com/lezz75) and Scientific American (http://tinyurl.com/mdwnr8)