Qualitative Research is recommended by GSS when a client is exploring a topic of interest. For instance...
 |
• |
What line extensions appear most viable and warrant further development?
|
| |
|
|
| |
• |
How do medical professionals view insurance trends impacting their practice? |
| |
|
|
| |
• |
How can the content of a parenting magazine be improved relative to the competition? |
| |
|
|
| |
• |
Are there any unmet needs that home-based businesses could benefit from that we haven't heard before, that we might learn from watching them in their "native environment"? |
| |
|
|
| QUALITATIVE RESEARCH CONDUCTED BY GSS |
| |
| |
• |
Focus Groups |
|
| |
|
|
| |
• |
Mini-Groups, Quads, Triads, Dyads |
| |
|
|
| |
• |
One-on-One (In-Depth) Interviews with Consumer, Executive, and Professional Targets |
| |
|
|
| |
• |
Usability Testing (To learn more, click here) |
| |
|
|
| |
• |
Online Bulletin Boards and Focus Groups |
| |
|
|
| |
• |
Observational (Ethnographic) Research |
| |
|
|
