Author’s take on the state of text analytics (AKA sentiment analysis or discourse analysis) today, coupled with the value of MROC in this environment.
I saw this yesterday in “SmartBrief on Social Media”:
No wonder marketers are confused about how to use social media effectively! The juxtaposition of the two article titles made me laugh. (Actually, the FeverBee.com piece is rather good, offering some creative pointers on how to engage community members.)
Staying with the subject of online communities, this month’s [...]
We’ve been hearing a lot about the “new” mixed-method or hybrid market research techniques called “Quant/Qual” of late. Truth is, if you’ve been around marketing research for any length of time, you know that we’ve been doing “quant/qual” or “qual/quant” for decades.
What’s different – and noteworthy – is the way technology is [...]
An earlier blog post highlighted my belief that market research is experiencing a paradigm shift; a simple matrix was created to summarize the trend. This month I’m focusing on “anthropologic” research, which falls in the lower left, “non-verbal/natural environment” quadrant.
One could argue that everything on the left side of this diagram is anthropologic. However, I [...]
I came across this today and thought I’d share it. It’s not a complete solution yet, but seems to be a trend worth watching. Their target is online content publishers; for researchers, the missing element is (minimally) video clipping for inclusion in web-based or traditional reporting.
