Since the start of the year, clients have been preoccupied with “innovation” and how they can be (or become) an innovative brand. During this period, the consumers I’ve spoken with have consistently identified three innovative brands: Apple, Google, and Nike.
Client interest in this subject got me thinking: Has innovation become a component in the consumer [...]
Maybe I’ve missed something, but with mobile marketing being so “hot” these days, why hasn’t an ad delivery network teamed with a mobile carrier to offer a newer, less costly phone-service option?
We have monthly phone plans, unlimited data plans, and pre-paid phones, but what about a service that says if you agree [...]
“Apps” are making smartphones more indispensable – “stickier” to use a word from Web 1.0. What about social media? Is it aiming for “sticky”?
take an empty retail space and allow brands to sell their wares/services in a regular mall environment. We’ve seen this before at the holidays, where an ornament store or a wrapping service takes over an empty storefront; after the holidays, they leave and the space is hopefully rented quickly. This has been called “pop-up retail” [...]
I read something recently about beer drinkers where the author said that Brand X customers were so loyal to the company that it didn’t have to worry about its core customers switching brands.
Whoa. There’s a difference between loyal customers and habitual customers. In my experience, loyal customers are actively engaged in [...]
