Tag Archive | "Restaurants"

Internet, Trends

Making Social Media (More) Relevant

February 4, 2010 No comments yet

“Apps” are making smartphones more indispensable – “stickier” to use a word from Web 1.0. What about social media? Is it aiming for “sticky”?

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Brand/Consumer Relationship

Loyal Customers vs. Habitual Customers – There’s a Difference

January 5, 2010 6 comments

I read something recently about beer drinkers where the author said that Brand X customers were so loyal to the company that it didn’t have to worry about its core customers switching brands.
Whoa.  There’s a difference between loyal customers and habitual customers.  In my experience, loyal customers are actively engaged in [...]

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