Author’s take on the state of text analytics (AKA sentiment analysis or discourse analysis) today, coupled with the value of MROC in this environment.
I saw this yesterday in “SmartBrief on Social Media”:
No wonder marketers are confused about how to use social media effectively! The juxtaposition of the two article titles made me laugh. (Actually, the FeverBee.com piece is rather good, offering some creative pointers on how to engage community members.)
Staying with the subject of online communities, this month’s [...]
Post focuses on the benefits/risks of cloud computing and what it will take to deliver/store media-rich market research reports and presentations for clients.
Since the beginning of the year, I’ve had a working theory that the social media buzz of last year is fundamentally changed. I’m not suggesting that social media is dead – no, it’s here to stay. Rather, there’s an evolution to its usage; it’s something of a maturing market. Over the past week, several news [...]
“Apps” are making smartphones more indispensable – “stickier” to use a word from Web 1.0. What about social media? Is it aiming for “sticky”?
