As a marketing researcher and consumer advocate, I’ve long held that no business would be in business without customers, and that the consumer-brand relationship is paramount in all business activities. The Internet has made these relationships both more intimate and interactive. And selling can be a bit more difficult in this environment. Many of the [...]
A few days ago, I got the wind knocked out of me with one of those rare “aha” moments. A headline caught my eye: “The State of Linked Data in 2010” by ReadWriteWeb. Being a curious sort, I read the blog post, and then spent the next few hours (days) exploring what Linked Data is. [...]
Since the start of the year, clients have been preoccupied with “innovation” and how they can be (or become) an innovative brand. During this period, the consumers I’ve spoken with have consistently identified three innovative brands: Apple, Google, and Nike.
Client interest in this subject got me thinking: Has innovation become a component in the consumer [...]
Since the beginning of the year, I’ve had a working theory that the social media buzz of last year is fundamentally changed. I’m not suggesting that social media is dead – no, it’s here to stay. Rather, there’s an evolution to its usage; it’s something of a maturing market. Over the past week, several news [...]
An earlier blog post highlighted my belief that market research is experiencing a paradigm shift; a simple matrix was created to summarize the trend. This month I’m focusing on “anthropologic” research, which falls in the lower left, “non-verbal/natural environment” quadrant.
One could argue that everything on the left side of this diagram is anthropologic. However, I [...]
